Here's an excellent interview of Jason Fried, president of software company 37signals, who says "full-service" ad agency is a meaningless phrase. (We couldn't agree more.) He goes on to speak of the value (literally) of rethinking the big behemoths (A.K.A. agencies of record) and hiring the small, nimble agency. (Um, ditto.) more>>
When we've got something exciting to share about Good People Branding, we want to shout it from the rooftops. Or at least every available social media outlet.
"While it's lucrative for agencies to get big fees for big projects, does a client really need so many steps?"
Betsy Treinen - Thursday, April 15, 2010
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