BETSY TREINEN, owner
Betsy loves a good story. The art of story. The telling of story.
She's spent twenty some years getting to the heart of brand stories
and building conversations around them.
She’s worked almost exclusively in retail, with clients including
Target, Kohl's and Best Buy. She helped architect the explosion of the
bullseye, the invention of that famous dog, strategic partnerships with
fashion and home fashion icons (Rowley, Starck, Mizrahi, Oldham,
Wang) that birthed the democratization of design. Add to that brand
heavyweights like Marriott, Healthy Choice, Medtronic and Disney.
And countless celebrity partnerships (Justin, Christina, Beyonce, Stevie)
and that stacks up to, well, quite a story.
She's fueled by fearlessness and exploration and adventure.
Adventure in travel, in writing, in eating, in the outdoors.
She's climbed a few mountains, paddled rivers and oceans,
jumped out of planes and off bridges. You could say she's not afraid
of a little calculated risk. And still she says nothing compares to the
adventure of reinvention that marketing and branding has been on
these days. Looks like a new story in the making, folks.