Designer Strategy*
a multi-year, game-changing strategy that did the unthinkable: partnered a discount retailer with world renowned designers.
result: Target became synonymous with design; the “democratization of design” movement was born

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designer: Philippe Starck
campaign: home fashion
role: strategy + program mgt
agency: Peterson Milla Hooks
client: Target






























designer: Stephen Sprouse
campaign: seasonal (4th of July)
role: strategy + program mgt
agency: Peterson Milla Hooks
client: Target

































































designer: Mossimo
campaign: fashion label launch
role: strategy + program mgt
agency: Peterson Milla Hooks
client: Target






























designer: Isaac Mizrahi
campaign: fashion label launch
role: client-side creative direction
agency: Peterson Milla Hooks
client: Target


































































designer: Mossimo
campaign: seasonal (spring fashion)
role: client-side creative direction
agency: Peterson Milla Hooks
client: Target






























designer: Mossimo
campaign: seasonal (fall fashion)
role: client-side creative direction
agency: Peterson Milla Hooks
client: Target






























designer: Todd Oldham
campaign: seasonal (back-to-college)
role: strategy + client-side creative direction
agency: Peterson Milla Hooks
client: Target