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ABOUT


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ABOUT


 
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Good People Branding is a branding and idea company. 

A collaborative of critical and creative thinkers. We get to the heart of the matter to help brands show their true colors on shelves, in advertising, in social spaces and everywhere else in this wonderful world. 

Hire us on an innovation-as-needed basis. 

 
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When I do good, I feel good.


– Abraham Lincoln –

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When I do good, I feel good.


– Abraham Lincoln –

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I feel good. I knew that I would.


– James Brown –

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I feel good. I knew that I would.


– James Brown –

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In order to be irreplaceable one must always be different.


– Coco Chanel –

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In order to be irreplaceable one must always be different.


– Coco Chanel –

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I want to be around people that dream and support and do things.


– Amy Poehler –

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I want to be around people that dream and support and do things.


– Amy Poehler –

 
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Betsy Treinen

Brand Strategist/Owner

Betsy was on the rocket ship of the best retail story of the 20th Century: Target. For 8 years, Betsy managed Target as Account Service Director at PMH. She led their brand strategy, designer strategy, celebrity & music partnerships, licensing & vendor strategies.After that, she founded Good People Branding to take on the world of intense, integrated consumer engagement. 

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Joan Hanson 

Strategist/Insights Director

Joan has deep retail experience after 17 years as Marketing Director at Target, where she was a critical player in its ascension to a world class brand. She slices and dices data and analytics, then distills just the right kernels to drive sales and build loyalty. A true guru for home decor, electronics, entertainment, toys, sporting goods, grocery, and health & beauty brands.

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Amie Valentine

Creative Director/Writer

Amie’s about as big thinking as they come. She operates the New York hub of Good People Branding with resources that range from rock star caliber directors to up-and-coming composers. She’s helmed humungous accounts that bill over $500 million and she’s built new brands from scratch: hands on, pencil sharp.

Heather Thornswood

Creative/Art Director

You know how most Art Directors just want to make things pretty and barely give lip service to strategy? Well, Heather’s a brilliant exception to the rule. Her aesthetic is guided by business objectives, not superfluous fonts and frills. She’s fluent in everything from plan-o-grams and in-store signage, to branded content and social engagement. Her work is beautiful. And her work WORKS.

 
 
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We're a collaborative.

 
 

We pull from a network of strategists, creatives, and secret weapons near and far… 

The trend guy with a sixth sense for the zeitgeist. The merchandising maven who negotiated dozens of designer capsules. Truly glorious graphic designers. Caffeinated code writers. And other good people. 

What you get is all A-team, customized for you.

 
 
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